Managing the experience co-creation process in tourism destinations: Empirical findings from Naples |
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| Institution: | 1. Institute for Research on Innovation and Services for Development, National Research Council (IRISS – CNR), Via Cardinale Guglielmo Sanfelice, 8, 80134 Napoli, Italy;2. University of Central Florida, Rosen College of Hospitality Management, 9907 Universal Blvd, Orlando, FL 32819, USA;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong;2. School of Design, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong;1. Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal;2. Griffith Business School, Building (G27), Room 3.12, Gold Coast Campus, Griffith University, Parklands Drive, Southport, QLD 4222, Australia;1. Newcastle Business School, Northumbria University, Newcastle Upon Tyne, NE1 8ST, United Kingdom;2. College of Tourism and Service Management, Nankai University, No.38 Tongyan Road, Haihe Education Park, Jinnan District, Tianjin 300350, China;3. Newcastle University Business School, Newcastle University, 5 Barrack Road, Newcastle upon Tyne NE1 4SE, United Kingdom;1. University of Central Florida, United States;2. University of Nevada-Las Vegas, United States;3. Virginia Polytechnic Institute & State University, United States;4. University of Tromso, Norway;1. Recreation, Parks, and Tourism Department, Radford University, Virginia, USA;2. Department of Tourism, Marketing and Media Institute, Corvinus Business School, Corvinus University of Budapest, Hungary;3. School of Tourism, Leisure and Hospitality, Budapest Metropolitan University of Applied Sciences, Hungary;4. Institute for Sociology, Centre for Social Sciences, Hungarian Academy of Sciences, Budapest, Hungary;5. University of Tartu Pärnu College, Estonia;6. Tourism and Leisure Knowledge Center, Budapest Metropolitan University of Applied Sciences, Hungary |
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| Abstract: | The aim of this study is to investigate the main antecedents and consequences of experience co-creation in tourism. Based on an in-depth literature review, a survey was designed, and data was collected from 385 tourists visiting Naples, Italy. A path analysis revealed that the interactions among tourists and tourism service providers and the active participation of tourists are antecedents of experience co-creation in the tourism industry. Experience co-creation positively affects the satisfaction of tourists, their level of expenditures, and their happiness. Study results also revealed that the attitude of tourists of sharing their experiences with others does not influence experience co-creation. As one of the first studies in this area in the field of tourism, this study contributes to the body of knowledge by proposing and empirically testing a model that shows three antecedents and three consequences of experience co-creation in tourism. |
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| Keywords: | Tourism experience Co-creation Tourists' satisfaction Tourists' level of expenditure Tourists' happiness |
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