中国高等教育社会捐赠吸引力影响因素的实证分析

中国高等教育经费来源存在严重的结构失衡问题,为了拓宽筹资渠道、优化社会捐赠,建立健全社会支持的长效机制势在必行。选取社会捐赠以及其他变量相关信息公布较为全面的50所高校2011—2020年的数据展开实证研究,从高校自身的角度对社会捐赠吸引力影响因素进行分析,并提出相应的对策建议。

An Empirical Analysis of the Influencing Factors of the Attractiveness of Social Donations in Higher Education of China

The structure of funding sources of higher education in China is imbalance. It is imperative to broaden the financing channels, optimize social donation and establish and improve the long-term mechanism of social support. The data of 50 universities information is published from 2011 to 2020 is selected to conduct empirical research, which mainly analyzes the factors affecting the attraction of social donation from the perspective of universities themselves, and corresponding countermeasures and suggestions are put forward .