晚间休闲消费者出行影响因素分析——以杭州市为例

晚间休闲的开发能丰富游客的行程,延长游客的滞留时间,增加游客的消费支出,带动关联产业发展。本文以杭州市为例,运用因子分析和多元回归分析等方法,寻找影响游客晚间出行的影响因子,用线性方程表达其之间的关系。研究结果显示,在感知因子、游客自身因子、外界环境因子这三个维度的度量下,感知维度对游客的影响最显著。并且在研究结果的基础上,提出杭州晚间休闲规划的相关建议。

Analysis on the influencial factors of tourists’ nocturnal outgoing recreations – exemplifed by Hangzhou

Nocturnal recreation is potent enough to maximize the values of tourists' journeys,to prolong their staying time,to increase their consumer spending and accordingly,to bring along the development of relevant industries.Applying methods of factorial analysis as well as multiple regression analysis to studying Hangzhou City,this article concludes several influencial factors that decide whether tourists would like to go out at night,which is presented with linear equations.And the research result shows that among factors of perception,circumstances and visitors themselves,it is perceptive elements that have the most pronouncing effects on visitors.Hereby,the author comes up with suggestions for scientifically planning night-time relaxations in Hangzhou.