Abstract: | The objective of this research was to determine the socioeconomic characteristics of supplement users versus nonusers. Seven western states (Arizona, California, Idaho, Nevada, New Mexico, Oregon and Wyoming) were surveyed to determine the socioeconomic profile of persons who either use or do not use supplements. Results indicated that 60.2% of the supplement users were female. The largest percentage was 31–40 years of age. By most definitions, supplement users tended to be well educated. Under adverse economic conditions, only a small percentage (7%) of users would give up supplements first when asked to choose from a variety of items that were considered to be nonessential. |