| Abstract: | Problem categories play an important role in the thinking activities of many professionals. Organizational researchers have proposed that managers employ such categories as ‘threat’, ‘opportunity’ and ‘marketing problem’ in their thinking. This paper reports the results of a study of managerial problem categories, based on an analysis of managers’ verbal definitions of a variety of organizational problems. Problem categories previously proposed in the literature were rarely evidenced in these data. However, an iterative, inductive analysis led to the identification of a rich set of managerial problem categories satisfying appropriate criteria. |
