| 烟台休闲装消费市场分析 |
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| 引用本文： | 杨恩燕,陈建伟,安宁宁.烟台休闲装消费市场分析[J].山东纺织经济,2012(7):61-63. |
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| 作者姓名： | 杨恩燕 陈建伟 安宁宁 |
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| 作者单位： | 青岛大学纺织服装学院 山东青岛 266071 |
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| 摘 要： | 该研究将烟台消费者作为研究对象,设计调查问卷,采用实证主义研究方法,对烟台休闲装消费市场进行研究,通过相关分析,得出相应的结论,找出烟台休闲装消费者和消费市场的特点,从而有效地帮助企业了解消费者和市场,实施合理的营销策略。
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| 关 键 词： | 休闲装 消费市场 市场分析 |
Analysis on Casual Clothes Consumer Market of Yantai |
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| Yang Enyan
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Chen Jianwei
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An Ningning.Analysis on Casual Clothes Consumer Market of Yantai[J].Economy of Shangdong Textile,2012(7):61-63. |
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| Authors: | Yang Enyan Chen Jianwei An Ningning |
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| Institution: | (Textile and Clothing College,Qingdao University,Qingdao 266071,China) |
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| Abstract: | The paper take the Yantai consumers as the main research object,then,design the questionnaire,adopt the empirical study,to investigate the Qingdao casual clothing market.Through the quantitative analysis,the paper obtained the corresponding conclusion.Thus effectively help the enterprises understand the consumers and the market and carry out reasonable marketing strategies. |
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| Keywords: | casual clothes consumer market market analysis |
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