依托专业协会和社团促进高校校企深度融合

为了更好提升人才培养质量、加快科技成果产业化、满足市场和社会的需要，近年来高校和企业进行了多种形式合作，但高校适应行业企业需求的能力不强、企业参与校企合作的动力不足等问题，导致校企合作的有效模式尚未形成。本文以武汉商学院电子商务专业为例，从实训基地、天猫小邮局项目、专业大赛、暑期社会实践等4个方面，探索依托专业协会和社团促进校企深度合作。

Relying on Professional Associations and Student Clubs to Promote in-depth Integration between Colleges and Enterprises

To better promote the quality of personnel training and accelerate the industrialization of scientific and technological achievements for the needs of satisfying markets and societies, different types of cooperation between colleges and enterprises have been carried out. But colleges have deficient ability in adapting to the needs of indus- tries and enterprises, and enterprises lack sufficient motivation to participate in school-enterprise cooperation. Due to the problems above, the effective model of school-enterprise cooperation cannot form. This paper, taking E-commerce in Wuhan Business University as an example, explores how to promote in-depth cooperation between college and en- terprise by relying on professional associations and student clubs from these four aspects： training base, Tmall post of- rice, professional competition and summer social practice.