| 数字传媒供应链的特征与研究前景 |
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| 引用本文： | 李燕梅,周蓉.数字传媒供应链的特征与研究前景[J].物流技术,2008,27(6). |
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| 作者姓名： | 李燕梅 周蓉 |
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| 作者单位： | 复旦大学,管理学院,上海,200433 |
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| 摘 要： | 从供应链的角度对数字传媒产业进行研究,通过与传统传媒供应链对比,得出数字传媒供应链是一个顾客需求驱动的、双向闭环的敏捷供应链,并指出数字传媒供应链的研究前景。
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| 关 键 词： | 传统传媒供应链 数字传媒供应链 供应链管理 |
The Features and Prospects of Digital Media Supply Chain |
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| LI Yan-mei,ZHOU Rong.The Features and Prospects of Digital Media Supply Chain[J].Logistics Technology,2008,27(6). |
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| Authors: | LI Yan-mei ZHOU Rong |
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| Abstract: | From the angle of supply chain,the paper discusses the digital media industry.Comparing with the traditional media supply chain,the paper finds out that the digital media supply chain is a customer driven and bi-direction,closed-loop,agile one and presents its prospects of research. |
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| Keywords: | traditional media supply chain digital media supply chain SCM |
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