Low-fare flights across the Atlantic: Impact of low-cost,long-haul trans-Atlantic flights on passenger choice of Carrier |
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| Institution: | 1. Faculty of Economics, Osaka University of Economics, Japan;2. Sauder School of Business, University of British Columbia, Canada;1. Bowling State University, Department of Construction Management, Bowling Green, OH 43403-0001, United States;2. TU/e, Eindhoven University of Technology, Eindhoven, the Netherlands;3. Georgia Institute of Technology, School of Civil and Environmental Engineering, 790 Atlantic Drive, Atlanta, GA 30332-0355, United States;1. School of Government, Universidad Adolfo Ibañez, Diagonal Las Torres 2640, Santiago, Chile;2. ILADES-Universidad Alberto Hurtado, Santiago, Chile;1. Incheon International Airport Corporation, 424-47 Gonghang-gil, Jung-gu, Incheon, 22382, Republic of Korea;2. Korea Aerospace Research Institute, 169-84 Gwahak-ro, Yuseong-Gu, Daejeon, 34133, Republic of Korea;3. The Korea Transport Institute, 370 Sicheong-daero, Sejong-si, 30147, Republic of Korea |
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| Abstract: | The purpose of this paper is to gain insights into low-cost, long-haul (LCLH) and full-service carrier (FSC) passenger preferences in the trans-Atlantic market. A total of 1412 economy and premium economy passengers were surveyed at Los Angeles and Seattle-Tacoma International Airports. The underlying factors comprised of passenger travel attributes were: Operations, Comfort, Onboarding, Service, and Flight Schedule, along with a variable, Airfare. Satisfaction with Airfare (#1 priority) and Comfort (#2 priority) impacted choice of LCLH carrier, whereas satisfaction with Service (#3 priority) and Flight Schedule (#4 priority) impacted choice of FSC. Both carrier types have a place in the trans-Atlantic market, although passenger loyalty was stronger for an all-inclusive FSC offering (76%) than a no frills LCLH offering (55%). |
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| Keywords: | Full-service Carrier Low-cost Long-haul Carrier Passenger choice Trans-Atlantic Willingness to switch |
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