| 如何营造服装强势品牌 |
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| 引用本文： | 徐缓,刘琼. 如何营造服装强势品牌[J]. 山东纺织经济, 2009, 0(4): 76-77. DOI: 10.3969/j.issn.1673-0968.2009.04.030 |
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| 作者姓名： | 徐缓 刘琼 |
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| 作者单位： | 江西工业职业技术学院,江西南昌,330039;江西工业职业技术学院,江西南昌,330039 |
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| 摘 要： | 随着国民经济的发展,服饰文化越来越受到人们的重视,如何营造服装强势品牌显得至关重要。本文论述了品牌的作用及争创强势品牌的战略,为服装品牌形象的竞争提供一些可参考的方法。
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| 关 键 词： | 服饰文化 强势品牌 市场定位 经营策划 销售形式 科学管理 |
How to Create A Powerful Dressing Brand |
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| Xu Huan,Liu Qing. How to Create A Powerful Dressing Brand[J]. Economy of Shangdong Textile, 2009, 0(4): 76-77. DOI: 10.3969/j.issn.1673-0968.2009.04.030 |
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| Authors: | Xu Huan Liu Qing |
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| Affiliation: | Xu Huan Liu Qing (Jiangxi Industry Polytechnic College, Nanchang 330039, China) |
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| Abstract: | With the development of our national economy,more and more people value the costume cul- ture.How to establish a powerful brand becomes extremely important.This article discusses the function of brand and proposes some strategies in creating a powerful brand,trying to give reference to people who are taking part in the competition of costume brand image. |
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| Keywords: | costume culture powerful brand market orientation marketing strategy sales form scien- tific management |
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