An Integrative Framework to Understand How CSR Affects Customer Loyalty through Identification,Emotions and Satisfaction |
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Authors: | Andrea Pérez Ignacio Rodríguez del Bosque |
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Affiliation: | 1. área de Comercialización e Investigación de Mercados, Universidad de Cantabria, Avda. Los Castros s/n, 39005, Santander, Cantabria, Spain
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