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Sources, uses, and forms of data in the new product development process |
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| Authors: | Debra Zahay [Author Vitae] Abbie Griffin [Author Vitae] Elisa Fredericks [Author Vitae] |
| Institution: | a Marketing Department, College of Business, Northern Illinois University, DeKalb, IL 60115, USA b Department of Business and Administration, College of Commerce, University of Illinois at Urbana-Champaign, 350 Wohlers Hall, 1206 South Sixth Street, Champaign, IL 61820, USA c College of Business, Northern Illinois University, DeKalb, IL 60115, USA |
| Abstract: | This paper presents qualitative and exploratory research investigating the role that managing knowledge and information plays in new product development (NPD). A set of 20 in-depth interviews uncovered eight basic types of information used throughout the NPD process and three general approaches to managing information needed in the NPD process. Although some exemplary companies seem to do an outstanding job of collecting and disseminating information, the majority of firms struggle. NPD process automation solutions tackle part of the problem, ignoring nonquantitative data forms and the full picture of information use throughout the entire development process. |
| Keywords: | New product development process Information management Knowledge management Resource-based view Rich information |
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