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Assessing the impact of patent infringement on new product sales |
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| Authors: | Vijay Mahajan Herman W Lay Chair Professor of Marketing |
| Institution: | 3. The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, USA |
| Abstract: | In order to assess the impact of patent infringement on the growth of a new product, a model is developed through the intervention model development processes of Box-Jenkins and Box-Tiao. Physical interpretations of model parameters and determination of associated damages suggest that the model can provide a sound basis for analyzing patent infringement disputes. |
| Keywords: | Address reprint requests to Prof Vijay Mahajan Edwin L Cox School of Business Southern Methodist University Dallas Texas 75275 USA |
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