| 儿童产品的广告创作探讨 |
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| 引用本文： | 邵焱.儿童产品的广告创作探讨[J].经济经纬,2008(5). |
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| 作者姓名： | 邵焱 |
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| 作者单位： | 中原工学院,经管学院,河南,郑州,450007 |
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| 摘 要： | 儿童产品的广告诉求对象既可以是儿童,也可以是家长。由于两者的消费心理存在着极大差异,使得儿童产品的广告创作与一般消费品广告创作有所不同。儿童产品的广告创作应该把握儿童的广告接受特点,明确广告诉求对象,针对诉求对象分别制定不同的广告策略,同时在广告创作中要注意避免不利于儿童成长的负面影响。
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| 关 键 词： | 儿童产品 广告 诉求对象 负面影响 |
A Probe into the Advertisement Writing of Children's Products |
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| SHAO Yan.A Probe into the Advertisement Writing of Children''s Products[J].Economic Survey,2008(5). |
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| Authors: | SHAO Yan |
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| Abstract: | The advertising object of children's products can be both children and their parents.Because the two have different comsumption mentalities,the advertisement writing of children's products is different from that of general consumables.In writing advertisement for children's products,it is necessary to master the characteristics in which children accept advertisement,make clear the object of advertisement,and make different advertisement strategies according to the objects.At the same time the negative effects which are harmful to the growth of children should be avoided in writing advertisement for children's products. |
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| Keywords: | children's procucts advertisement object negative effects |
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