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A new marketing tool: Life-cycle costing |
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| Authors: | Robert J. Brown |
| Affiliation: | Capitol Campus of the Pennsylvania State University, USA |
| Abstract: | Life-cycle costing is a method of calculating the total cost of ownership over the life span of the industrial product. It can be especially useful in the marketing of industrial products that sell for high initial prices, but which provide long-run cost savings. This paper explains the life-cycle concept and its implementation. |
| Keywords: | Address correspondence to: Professor Robert J. Brown Capitol Campus Pennsylvania State University Middletown PA 17057 U.S.A. |
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