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Salary increases for the marketing executive |
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| Authors: | Charles M. Futrell Patrick L. Schul |
| Abstract: | This article discusses how marketing executives view their pay raise. A study of 491 marketing executives examined their views on what is a meaningful salary increase and the reasons why their companies give pay raises. |
| Keywords: | Address correspondence to: Charles M. Futrell: Texas A&M University Department of Marketing College Station TX 77843 USA. |
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