Growth of Budget Hotels in China: Antecedents and Future |
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Authors: | Wilco W Chan Shanshan Ni |
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Institution: | 1. GH835, School of HTM , The Hong Kong Polytechnic University , Hung Hom, Hong Kong hmwilco@polyu.edu.hk;3. GH835, School of HTM , The Hong Kong Polytechnic University , Hung Hom, Hong Kong |
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Abstract: | The Chinese hotel industry is undergoing brisk growth, particularly in the budget hotel segment. Thus, an exploratory study was conducted to determine the factors facilitating growth of the budget hotel market. A strengths, weaknesses, opportunities and threat analysis was undertaken to identify future trends and to assess market potential. Relevant implications and suggestions were made to the industry so as to remedy the identified weaknesses and overcome the threats. Some regression models about the expansion of different star-rated hotels in China were also developed. It was found that overall disposable income was the most significant factor in explaining and predicting the number of budget hotel rooms. |
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Keywords: | budget hotel China multiple regression accommodation |
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