Motivation and involvement in adventure tourism activities: a Chinese tourists' perspective |
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| Authors: | Xin Jin Yang Xiang Karin Weber Yang Liu |
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| Institution: | 1. Department of Tourism, Sport and Hotel Management, Griffith University, Southport, Australiax.jin@griffith.edu.au;3. Department of Tourism, Sport and Hotel Management, Griffith University, Southport, Australia;4. School of Hotel &5. Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, SAR, People’s Republic of China;6. School of Engineering and Built Environment, Griffith University |
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| Abstract: | ABSTRACTThis research aims to explore Chinese tourists' motivations and involvement in adventure tourism activities, as well as if and how personality and location affect their motivation and involvement. Using a survey that collected 252 responses, this research suggests that stimulus-avoidance and intelligence seeking are the two most important motivational forces. Results indicate that respondents would prefer overseas locations for these activities due to perceptions of greater safety and security, better service, and higher-quality facilities. Respondents who rated themselves as “open” or “closed” in personality differ regarding motivations and involvement. Practical implications are discussed, and recommendations for future research are provided. |
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| Keywords: | Chinese adventure tourism involvement personality special interest motivation competence stimulus |
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