Marketing for hospitality & tourism and tourism marketing a comparative review of two marketing textbooks from an Asian perspective |
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| Authors: | Ramon A Alampay |
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| Institution: | Michigan State University , USA E-mail: alampayr@pilot.msu.edu |
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| Abstract: | Marketing for Hospitality and Tourism. By Philip Kotler, John Bowen and James Maken, Prentice‐Hall. (Upper Saddle River, NJ 07458) ISBN: 0–13–395625–3, 1996, xv + 704‐pp. (tables, charts, photographs, references, index) $ 70.00 (hardcover). Tourism Marketing. By Les Lumsdon, International Thomson Business Press. (Berkshire House, 168–173 High Holbora, London WC1V 7AA, UK) ISBN: 1–86152–045‐X, 1997, xiv + 290‐pp. (tables, charts, references, select bibliography, index) $ 32.95 (soft). |
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