Developing a Novel Hybrid Model for Industrial Environment Analysis: A Study of the Gourmet and Tourism Industry in Taiwan |
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| Authors: | Jeou-Shyan Horng Sheng-Fang Chou Yu-Shih Yin Chang-Yen Tsai |
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| Institution: | 1. Department of Hospitality Management, Hungkuang University, 1018, Sec. 6, Taiwan Boulevard, Shalu District, Taichung City 43302, Taiwan;2. Department of Hospitality Management, De Lin Institute of Technology, New Taipei City, Taiwan;3. Department of Leisure Business Management, De Lin Institute of Technology, New Taipei City, Taiwan;4. Department of Geography, National Taiwan Normal University, Taipei, Taiwan;5. Department of Hospitality Management, Mingdao University, Changhua, Taiwan |
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| Abstract: | This study applies fuzzy set theory in attempting to evaluate important attributes of the tourism and gourmet business environment in Taiwan. This business environment is composed of various attributes that are difficult to measure. To overcome these challenges, we integrated the fuzzy Delphi method, the decision-making trial and evaluation laboratory method, and the analytic network process to evaluate the business environment. We found that the most significant aspect of the tourism and gourmet business environment is human resources and that the least significant aspect of this industry is market development. The most significant criteria are enhanced industry competitiveness and opportunities to develop the industry. |
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| Keywords: | tourism environment MCDM fuzzy Delphi DEMATEL ANP |
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