| 山城旅游形象策划设计研究——以湖北省恩施市为例 |
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| 引用本文： | 宋岚,宋鄂平,曾克峰.山城旅游形象策划设计研究——以湖北省恩施市为例[J].特区经济,2008(2):177-178. |
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| 作者姓名： | 宋岚 宋鄂平 曾克峰 |
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| 作者单位： | 1. 中国地质大学,地球科学学院,湖北,武汉,430074
2. 湖北民族学院,生科院,湖北,恩施,445000 |
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| 摘 要： | 本文阐述了山城旅游形象策划设计的现实意义,着重强调了城市旅游形象与城市形象,城市建设一体化三者合力作用对旅游地旅游形象的重要影响。通过对干预恩施市旅游形象要素的分析,运用旅游产品形象设计的相关理论与方法,为建构恩施市的整体旅游形象,打造恩施市的旅游品牌提出了策略建议。
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| 关 键 词： | 旅游形象 城市形象 城市建设 恩施 |
Mountain city tourism image planning and designing research——take Hubei province Enshi city as example |
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| Song Lan Song E Ping Zeng Ke Feng.Mountain city tourism image planning and designing research——take Hubei province Enshi city as example[J].Special Zone Economy,2008(2):177-178. |
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| Authors: | Song Lan Song E Ping Zeng Ke Feng |
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| Institution: | Song Lan Song E Ping Zeng Ke Feng |
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| Abstract: | This paper presents the practical significance of the design of tourism image in mountain city, stressing the important impact on tourism image by the city's tourism image , the image of cities and the urban construction. Through the analysis of interference elements of Enshi's tourism image, Using related theory and method about the design of tourism product. We proposed strategy for overall tourism image and tourism brand in Enshi. |
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| Keywords: | tourism image city image urban construction Enshi City |
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