| 利丰公司核心扩张模式与供应链策略研究 |
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| 引用本文： | 谢政谕.利丰公司核心扩张模式与供应链策略研究[J].物流技术,2011(19):132-134,140. |
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| 作者姓名： | 谢政谕 |
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| 作者单位： | 南开大学经济学院; |
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| 摘 要： | 运用Zook的核心扩张理论,从产品扩张、地理扩张、价值链扩张、通路扩张、顾客扩张和新事业扩张六个方面分析了利丰公司的核心扩张模式,并对利丰公司支持这种核心扩张模式的供应链策略进行了分析。
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| 关 键 词： | 核心扩张 供应链策略 利丰 |
Study on Core Expansion Mode and Supply Chain Strategy of Li&Fung Group |
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| XIE Zheng-yu.Study on Core Expansion Mode and Supply Chain Strategy of Li&Fung Group[J].Logistics Technology,2011(19):132-134,140. |
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| Authors: | XIE Zheng-yu |
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| Institution: | XIE Zheng-yu(School of Economics,Nankai University,Tianjin 300071,China) |
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| Abstract: | The paper uses Zook's Core Expansion Theory to analyze Li&Fung's core expansion mode from the following six dimensions: product expansion,geography expansion,value chain expansion,channel expansion,customer expansion and new business expansion and also probes into the supply chain strategy which supports the core expansion mode. |
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| Keywords: | core expansion supply chain strategy Li&Fung |
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