| 大数据对企业战略决策的影响分析 |
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| 引用本文： | 何建华.大数据对企业战略决策的影响分析[J].当代经济管理,2014,36(10):13-17. |
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| 作者姓名： | 何建华 |
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| 作者单位： | 安徽师范大学经济管理学院,安徽芜湖241003;中国科学技术大学管理学院,安徽合肥230026 |
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| 基金项目： | 安徽省高校省级优秀青年人才基金项目，安徽省高校省级自然科学研究项目 |
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| 摘 要： | 管理环境的日益复杂性迫使企业管理者要制定快速的、正确的战略决策。新兴的"大数据"的产生给企业战略决策提供了新的思路与方法。文章分析了大数据的概念内涵及其发展,并结合实例剖析了大数据如何提供企业战略决策的丰富数据源、大数据如何提高企业战略决策的质量,以及大数据对于提升战略决策者洞察力的支持作用,最后提出了大数据在其发展与应用过程中注意的一些问题并给出了相应建议。
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| 关 键 词： | 大数据 企业 战略决策 影响 |
An Analysis on the Influence of Big Data on Enterprise Strategic Decisions |
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| He Jianhua.An Analysis on the Influence of Big Data on Enterprise Strategic Decisions[J].Contemporary Economic Management,2014,36(10):13-17. |
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| Authors: | He Jianhua |
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| Institution: | He Jianhua (1. School of Economics and Management, Anhui Normal University, Wuhu 241003, China; 2. Management School, University of Science and Technology of China, Hefei 230026, China) |
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| Abstract: | Enterprise managers must formulate correct strategic decisions rapidly because of the increasing complexity of management environment. The article analyzed the concept connotation and the development of big data. Integrating real cases, the article also analyzed how big data provide rich data sources for enterprises＇strategic decisions, and how it can improve the quality strategic decision making. It also demonstrated the support function of big data in upgrading strategic decision makers＇insights. Finally, the article proposed some notable problems and relevant suggestions of big data during its developing process. |
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| Keywords: | big data enterprise strategic decision influence |
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