| 国内自主品牌轿车的发展现状及品牌提升策略 |
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| 引用本文： | 王达.国内自主品牌轿车的发展现状及品牌提升策略[J].华东经济管理,2007,21(11):156-158. |
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| 作者姓名： | 王达 |
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| 作者单位： | 华中科技大学,经济学院,湖北,武汉,430074 |
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| 摘 要： | 汽车工业全球化的背景下,国内轿车由于缺少自主品牌,面临着生存与发展的严峻考验.文章概述了我国自主品牌轿车的发展现状,分析了当前我国自主品牌轿车发展的机遇与挑战,并相应的提出了培育我国汽车自主品牌的方法和对策.
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| 关 键 词： | 自主品牌 轿车 发展现状 品牌提升 策略 |
| 文章编号： | 1007-5097（2007）11-0156-03 |
| 收稿时间： | 2007-07-25 |
| 修稿时间： | 2007年7月25日 |
Domestic Brand Cars Autonomy Status and Brand Development Strategy to Upgrade |
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| WANG Da.Domestic Brand Cars Autonomy Status and Brand Development Strategy to Upgrade[J].East China Economic Management,2007,21(11):156-158. |
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| Authors: | WANG Da |
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| Institution: | School of Economics; Huazhong University Of Science and Technology; Wuhan 430074; China |
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| Abstract: | In the automobile industry under the background of globalization,domestic cars due to the lack of independent brands,Faced with the survival and development of the severe test.Based on the overview of China's own brand cars Development,analysis of the current Chinese-brand car development opportunities and challenges.and the corresponding development of China's automobile independent brands methods and countermeasures. |
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| Keywords: | own brands car development status brand upgrade strategy |
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