浅议开展营销策划教学的必要性

随着经济体制改革的深入进行,营销策划在企业中越来越受到重视。如何培养高质量策划类人才,以满足企业发展的需要成为当前社会需要解决的一个问题。本文对营销策划的重要性以及如何培养营销策划人才进行了论述。

On the Necessity of Developing Teaching Methods on Selling and Planning

with the development of reformation of economy system, selling and planning is becoming more and more important for enterprise. How to satisfy the development of enterprise by cultivating the person with ability has become a problem which needs to be solved urgently. This paper makes a discussion on the importance of planning and selling and how to cultivate the person with ability.