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| 感知购物环境对旅游者购物行为的影响机制研究——旅游者购物情绪的媒介作用 | |
| 引用本文： | 刘力,陈金成,朴根秀,吴慧.感知购物环境对旅游者购物行为的影响机制研究——旅游者购物情绪的媒介作用[J].旅游学刊,2010,25(4). |
| 作者姓名： | 刘力 陈金成 朴根秀 吴慧 |
| 作者单位： | 1. 合肥学院旅游系,安徽,合肥,230601;培材大学旅游与文化学院,韩国,大田,302735 2. 培材大学旅游与文化学院,韩国,大田,302735 3. 合肥学院旅游系,安徽,合肥,230601;东北财经大学旅游与酒店管理学院,辽宁,大连,116023 |
| 摘 要： | 在相关研究的基础上,本文运用结构方程建模方法建立了感知购物环境对旅游者购物行为的全影响和间接影响模型,通过对两个模型的对比分析,发现了感知购物环境影响旅游者购物行为的路径机制,即感知购物环境对旅游者购物行为的影响是通过改变旅游者的购物情绪而实现的,旅游者购物情绪在环境→情绪→行为这一路径中起到非常重要的媒介作用。最后,本文提出了管理建议。 |
| 关 键 词： | 感知购物环境 旅游者购物行为 旅游者购物情绪 |
Study on the Impact Mechanism of Perceived Shopping Environment on Tourist Shopping Behavior: The Mediating Role of Tourist Shopping Mood |
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| LIU Li,TRAN Tien-thanh,PARK Keun-soo,WU Hui.Study on the Impact Mechanism of Perceived Shopping Environment on Tourist Shopping Behavior: The Mediating Role of Tourist Shopping Mood[J].Tourism Tribune,2010,25(4). | |
| Authors: | LIU Li TRAN Tien-thanh PARK Keun-soo WU Hui |
| Institution: | 1.Department of Tourism/a>;Hefei University/a>;Hefei 230601/a>;China/a>;2.College of Tourism and Culture/a>;Paichai University/a>;Daejeon 302735/a>;Korea/a>;3.School of Tourism and Hotel Management/a>;Dongbei University of Finance & Economics/a>;Dalian 116023/a>;China |
| Abstract: | Based on relevant studies,the paper establishes the direct and indirect impact models of perceived shopping environment on tourist shopping behavior by using structural equation modeling(SEM) approach.Through the comparative analysis of the two models,we have found the path mechanism of perceived shopping environment that affects tourist shopping behavior:the impact of perceived shopping environment on tourist shopping behavior is realized by changing tourist shopping mood and tourist shopping mood plays a ... |
| Keywords: | perceived shopping environment tourist shopping behavior tourist shopping mood |
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