饭店行业业态内涵及创新路径选择探析

目前,关于＂业态＂的研究对象主要为零售业,但总体界定还比较笼统模糊,饭店＂业态＂也是近年被关注的热点问题之一,因而有必要进行深入研究。通过归纳和规范研究方法,主要探究了饭店行业业态内涵及主要构成要素维度。界定＂饭店行业业态＂为：饭店投资与经营者关于具体经营场所经营战略的总和。饭店行业业态要素可以分为5个主要维度：即,饭店产品组合形态、饭店场所空间形态、饭店组织形态、饭店聚集形态、饭店产品自身特征形态及21个主要构成要素。也进一步提出了饭店行业业态创新路径,其中饭店业态创新动因主要为外部环境、饭店行业内部竞争、饭店行业企业自身发展要求及其他行业的多元化拓展要求4个维度。

Analysis on the Type of Operation and Innovation in Hotel Industry

In the past,the retail industry was the main researched objective on the type of operation,in which the definition still was obscure and full of controversy.The paper analyzes in depth the conception on the type of operation from the point of hotel industy,and the index for measuring and analyzing conveniently.By the inductive method,the author makes an inquiry into typical conceptions from published papers,and makes a conclusion on the hotel industy type of operation,that is,it is the total hotel investors...