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基于马尔可夫链的手机市场份额的预测及销售策略
引用本文:赵小玲.基于马尔可夫链的手机市场份额的预测及销售策略[J].上海商学院学报,2010,11(2):98-100.
作者姓名:赵小玲
作者单位:上海电机学院,中国,上海,200093
摘    要:马尔可夫链预测法是以随机过程理论为基础,建立随机数学模型,分析现实活动变化发展过程中数量关系的一种定量分析方法。通过转移概率矩阵研究在未来不同的时段随机变量的分布规律。文章运用马尔可夫链预测法,研究了不同手机品牌的市场占有份额和未来的趋势,为销售商确定预期的销售策略。

关 键 词:马尔可夫链  转移概率矩阵  市场份额  销售策略

A Forecast of Cell Phone Market Share and Sales Strategy Based on the Markov Chain
Authors:ZHAO Xiaoling
Institution:ZHAO Xiaoling (Shanghai Dianji University,Shanghai 200093,China)
Abstract:The Markov chain prediction method is based on a kind of random process theory.It is a quantitative analysis method with which to create a stochastic mathematical model to analyze the reality of the activities of the quantitative relationship between changes in the process of development.The transition probability matrix provides a way to study the future distribution of random variables in different periods.This paper uses the Markov chain prediction method to study the market share of different cell phone...
Keywords:Markov chain  transition probability matrix  market share  sales strategy  
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