基于马尔可夫链的手机市场份额的预测及销售策略 |
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引用本文: | 赵小玲.基于马尔可夫链的手机市场份额的预测及销售策略[J].上海商学院学报,2010,11(2):98-100. |
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作者姓名: | 赵小玲 |
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作者单位: | 上海电机学院,中国,上海,200093 |
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摘 要: | 马尔可夫链预测法是以随机过程理论为基础,建立随机数学模型,分析现实活动变化发展过程中数量关系的一种定量分析方法。通过转移概率矩阵研究在未来不同的时段随机变量的分布规律。文章运用马尔可夫链预测法,研究了不同手机品牌的市场占有份额和未来的趋势,为销售商确定预期的销售策略。
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关 键 词: | 马尔可夫链 转移概率矩阵 市场份额 销售策略 |
A Forecast of Cell Phone Market Share and Sales Strategy Based on the Markov Chain |
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Authors: | ZHAO Xiaoling |
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Institution: | ZHAO Xiaoling (Shanghai Dianji University,Shanghai 200093,China) |
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Abstract: | The Markov chain prediction method is based on a kind of random process theory.It is a quantitative analysis method with which to create a stochastic mathematical model to analyze the reality of the activities of the quantitative relationship between changes in the process of development.The transition probability matrix provides a way to study the future distribution of random variables in different periods.This paper uses the Markov chain prediction method to study the market share of different cell phone... |
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Keywords: | Markov chain transition probability matrix market share sales strategy |
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