An exploration of the use of language training in exporting firms. Case studies from Northamptonshire |
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Authors: | Sandra MacDonald Mark Cook |
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Institution: |
a Research assistant, Economics at Nene University College, Northampton
b Principal Lecturer in Economics, Nene University College, Northampton |
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Abstract: | Despite the importance of using foreign languages as a means of increasing competitiveness in overseas markets, there is little empirical data on how firms use languages and access training as part of a competitive strategy. Based on interviews with the owner/managers of 14 firms in Northamptonshire, this paper considers their use of language training. A detailed investigation was carried out of the type of training used in the surveyed firms. Through the use of in-depth interviews, the diverse strategies used by the firms were revealed. The implications for local training providers are also discussed. |
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