| 中小物流企业营销策略创新 |
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| 引用本文： | 李锐东. 中小物流企业营销策略创新[J]. 物流科技, 2011, 34(3): 72-74 |
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| 作者姓名： | 李锐东 |
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| 作者单位： | 西安翻译学院,经济管理学院,陕西,西安,710105 |
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| 摘 要： | 详细阐述了中小物流企业市场细分策略、中小物流企业战略联盟策略以及中小物流企业深度营销策略,为我国中小物流企业制定营销战略提供了借鉴。
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| 关 键 词： | 中小物流企业 营销策略 创新 |
Marketing Strategy Innovation of the Small and Medium-sized Logistics Enterprises |
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| LI Rui-dong. Marketing Strategy Innovation of the Small and Medium-sized Logistics Enterprises[J]. Logistics Management, 2011, 34(3): 72-74 |
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| Authors: | LI Rui-dong |
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| Affiliation: | LI Rui-dong(School of Economics & Management,Xi’an Fanyi University,Xi’an 710105,China) |
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| Abstract: | The paper describe the market subdividing strategy,the enterprise alliance strategy and the depth marketing strategy of small and medium-sized logistics enterprises,providing reference of value to small and medium-sized logistics enterprises. |
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| Keywords: | small and medium-sized logistics enterprises marketing strategy innovation |
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