| 高技术产品三维顾客关系营销策略定位模型研究 |
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| 引用本文： | 张云鹏,张莎,赵红. 高技术产品三维顾客关系营销策略定位模型研究[J]. 技术经济, 2008, 27(2): 95-100 |
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| 作者姓名： | 张云鹏 张莎 赵红 |
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| 作者单位： | 中国科学院研究生院,管理学院,北京,100080 |
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| 摘 要： | 针对高技术产品在不同成长周期的特点，基于不同的顾客层级分类．根据顾客忠诚的不同驱动要素，时高技术产品的营销策略进行了分析，建立了高技术产品三维顾客关系营销定位模型。为高技术产品企业制订顾客关系营销策略提供了一种新的视角和思路。
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| 关 键 词： | 高技术产品 三维顾客关系 营销定位模型 |
| 文章编号： | 1002-980X(2008)02-0095-06 |
| 修稿时间： | 2007-11-20 |
Research on a Three-dimensional Customer Relationship-based Marketing Strategy Positioning Model for High-tech Product |
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| Zhang Yunpeng,Zhang Sh,Zhao Hong. Research on a Three-dimensional Customer Relationship-based Marketing Strategy Positioning Model for High-tech Product[J]. Technology Economics, 2008, 27(2): 95-100 |
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| Authors: | Zhang Yunpeng Zhang Sh Zhao Hong |
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| Affiliation: | (Management School,Graduate University of Chinese Academy of Sciences,Beijing 100080,China) |
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| Abstract: | High-tech products in different life cycles have different characteristics.Based on this, as well as different customer classifications,this paper analyzes marketing strategies for high-tech products according to various driving factors of customer loyalty, and builds the marketing strategy positioning model for high-tech products, which provides a new perspective and approach to make customer relationship-based marketing strategies for high-tech enterprises. |
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| Keywords: | high-tech product three-dimensional customer relationship marketing positioning model |
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