创建地方性服装自主品牌——以吉林省为例

对大多数服装企业来说,加快自主创新、打造自主品牌是企业成功转型的必由之路。而创建自主品牌更多的是文化创新,文化创新的外在表现力又是品牌形象塑造,即CIS企业识别系统的创建。地方性服装自主品牌必须抓住与其它地域品牌文化不同的特色与亮点,通过地域文化和企业形象策划的结合来提升地方性品牌竞争力,创造品牌无形资产,为地方性服装自主品牌发展带来新的契机。

Create the Local Clothing Independent Brand——Take Jilin Province as the Example

To the majority clothing enterprises,speeds up the independent innovation,the making inde- pendent brand is the enterprise success reforming way that must be taken.Those who found the independent brand to be more is the cultural innovation,the cultural innovation external expressive force is also the brand image mold,namely CIS enterprise recognition system's foundation.The local clothing independent brand must hold with the other region brand culture different characteristic and the luminescent spot,promotes the local brand competitive power through the region culture and the enterprise image plan's union.the creation brand intangible asset,is the local clothing independent brand development brings the new turning point.