| 企业生态位与竞争战略 |
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| 引用本文： | 李勇,郑垂勇.企业生态位与竞争战略[J].当代财经,2007(1):51-56. |
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| 作者姓名： | 李勇 郑垂勇 |
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| 作者单位： | 河海大学商学院,江苏,南京,210098 |
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| 摘 要： | 本文提出了企业生态位的概念,并运用生态位理论对企业生态位宽度和企业生态位重叠的内涵、测度作了尝试性的探索.在一个环境资源有限的企业生态系统中,企业之间的竞争程度与其生态位重叠的程度成比例关系.企业不仅要选择恰当的生态位,而且要根据环境的变化对生态位作出及时、适当的调整和优化.企业可以通过生态位分离来实现生态位共生,从而避免由于生态位的严重重叠而引起的过度竞争.
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| 关 键 词： | 企业生态位 生态位重叠 生态位宽度 竞争战略 |
| 文章编号： | 1005-0892（2007）01-0051-06 |
| 收稿时间： | 2006-09-16 |
| 修稿时间： | 2006年9月16日 |
Enterprise Niche and Competition Strategies |
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| LI Yong,ZHENG Chui-yong.Enterprise Niche and Competition Strategies[J].Contemporary Finance & Economics,2007(1):51-56. |
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| Authors: | LI Yong ZHENG Chui-yong |
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| Institution: | Hohai University, Nanjing 210098 |
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| Abstract: | This paper puts forward the concept of the enterprise niche and analyzes the implications and measurements of enterprise niche breadth and overlap,using niche theories.The paper holds that the degree of competition between enterprises is proportional to their niche overlap in an enterprise ecosystem where the environmental resources are limited.Enterprises should not only select a suitable niche,but also need to regulate and optimize their niche properly according to the changes of the environment.Enterprise can realize niche symbiosis through niche separation in order to avoid excessive competition due to niche overlap. |
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| Keywords: | enterprise niche niche overlap niche breadth competition strategies |
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