企业实施品牌战略的对策

现在企业要想在经济浪潮中求生存,谋发展,就要不断树立创品牌、用品牌的意识,在对宏观经济形式、行业发展现状进行充分研究的基础上,结合自身实际情况,制订适合本企业特点的、可行的品牌发展战略,扬长避短,因势利导,才能在竞争日益激烈的市场中营造出一片美丽的绿洲。

Countermeasures of Implementing the Brand Strategy for Enterprises

At present,in order to survive and develop in the economic tide for enterprises , we must continue to build a brand, formulating feasible brand development strategy which suit the enterprise features with brand awareness, based on the fully research of the macroeconomic form and industry development status in light of its own situation, making best use of the advantages and circumstances and bypass the disadvantages could help us create a beautiful oasis in an increasingly competitive market.