第三方回收商声誉效应的闭环供应链激励机制研究

在市场机制不完备条件下,考虑声誉效应不足以激励第三方回收商的情况,建立了一个关于声誉和显性机制相结合的两期最优合同模型,并与单期做比较,对模型的最优解进行了理论和数值分析。研究表明第三方第一期努力水平与品牌效用(回收能力)不确定性、第二期讨价还价能力及转移支付系数正相关,实现了两期帕累托改进,并提出了发挥声誉效应的相关对策和建议。

Study on the Incentive Mechanism of Closed-Loop supply Chain Based on the Third-Party Recyclers' Reputation Effect

Under the situation of imperfect market mechanism,owing to the third-party can not be inspired by reputation completely,a two stage optimal model is generated in which we consider the combination of reputation with the dominant mechanism.By comparing with the single-period model,the paper carries out theoretical and numerical analysis of the optimal solution.Study illustrates that the effort level of the first period of the third-party is positively related to the effectiveness of the brand(recovery capacit...