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农村居民和谐消费模式构建及实现途径
引用本文:王进.农村居民和谐消费模式构建及实现途径[J].商业研究,2010(3).
作者姓名:王进
作者单位:延安大学管理学院,陕西,延安,716000
基金项目:陕西省软科学研究项目《陕西农村居民消费地区差异实证研究》,项目编号:2009KRM52
摘    要:基于我国农村居民人口总量庞大、消费水平较低的现状,农村居民实现和谐消费对我国现代化进程的加快发展有着重要的时代意义,对我国构建和实现和谐社会有着重要的促进作用,是农村居民收入和消费增长的关键。通过对农村居民和谐消费模式的探讨,充分考虑到经济社会发展中消费者与企业、社会文化以及生态环境之间的协同发展的基础和目标,构建起新时期农村居民合理的、可持续的和谐消费模式,为我国经济加速发展和社会整体和谐提供一定的理论参考。

关 键 词:农村居民消费  和谐消费  和谐消费模式  消费环境

Consumption and Approach of Rural Residents' Harmonious Consumption Patterns
WANG Jin.Consumption and Approach of Rural Residents' Harmonious Consumption Patterns[J].Commercial Research,2010(3).
Authors:WANG Jin
Abstract:Based on the current situation of tremendous gross population and lower level of consumption of rural residents,the realization of rural residents′ harmonious consumption has important role in advancing the modernization progress in China and promoting the development of China′s harmonious society,and is the basis of rural residents′ income growth. The paper constructs currently reasonable and sustainable consumption modes in order to provide some references for China′s economic and social harmonious development by studying the mode of rural harmonious consumption in detail,and considering the foundations and goals of joint development between consumers and enterprises,social culture and ecological environment.
Keywords:rural residents′consumption  harmonious consumption  mode of harmonious consumption  consumption environment
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