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| 网络证券顾客忠诚度影响因素实证分析 | |
| 引用本文： | 李国芳. 网络证券顾客忠诚度影响因素实证分析[J]. 湖南财经高等专科学校学报, 2008, 24(6): 34-37 |
| 作者姓名： | 李国芳 |
| 作者单位： | 浙江财经学院,浙江杭州,310018 |
| 基金项目： | 浙江财经学院立项课题 |
| 摘 要： | 网上证券交易与传统证券交易相比，具有较大的优势，网上交易逐步成为未来证券交易的发展趋势。证券市场竞争已将证券机构由卖方市场转向买方市场，市场竞争十分激烈，提高网络证券顾客的忠诚度成为各大券商迫在眉睫的难题。通过对杭州市网络证券顾客的抽样调查，探讨了影响网络证券顾客忠诚的因素，构建了网络证券顾客忠诚的驱动模型，揭示影响网络证券顾客忠诚的关键因素。 |
| 关 键 词： | 网络证券 券商 顾客忠诚 网络技术 |
An Empirical Analysis of the Influence Factors of the Loyalty of Online Securities Customers |
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| LI Guo-fang. An Empirical Analysis of the Influence Factors of the Loyalty of Online Securities Customers[J]. Journal of Hunan Financial and Economic College, 2008, 24(6): 34-37 | |
| Authors: | LI Guo-fang |
| Affiliation: | LI Guo-fang(Zhejiang University of Finance , Economics,Hangzhou Zhejiang 310018) |
| Abstract: | Compared with the traditional securities trading,the online securities trading has more advantages.It has gradually become the future development trend of securities trading.On the other hand,competition in the securities market transferred the securities agency from a seller's market to a buyer's market,and the market competition is growing too.In order to compete for the limited customer resources,the brokerages are involved in an extremely serious competition.To raise the customer loyalty of online secur... |
| Keywords: | online securities brokerage customer loyalty network technology |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |