| 消费者对软壳冲锋衣满意度与需求的调查研究 |
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| 引用本文： | 刘鹏林,朱庆艳.消费者对软壳冲锋衣满意度与需求的调查研究[J].山东纺织经济,2020(4):16-18. |
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| 作者姓名： | 刘鹏林 朱庆艳 |
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| 作者单位： | 嘉兴学院南湖学院,浙江嘉兴 314001;嘉兴学院南湖学院,浙江嘉兴 314001 |
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| 摘 要： | 以户外登山类软壳冲锋衣为研究对象,通过在户外登山俱乐部活动中以及户外登山网络群中对109位受访者展开问卷调查,对获得的调查结果进行了数据整理和分析,最终得出了消费者对当前市场软壳冲锋衣的选择倾向与结构部位满意情况、消费者登山活动中人体生理物理变化,以及消费者对于软壳外套的需求等结果,并探讨了如何基于调查结果来开展软壳冲锋外套的结构设计。
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| 关 键 词： | 软壳冲锋衣 结构舒适性 问卷 |
Survey on Consumers' Satisfaction and Demand for Soft Shell Jacket |
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| Liu penglin,Zhu Qingyan.Survey on Consumers' Satisfaction and Demand for Soft Shell Jacket[J].Economy of Shangdong Textile,2020(4):16-18. |
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| Authors: | Liu penglin Zhu Qingyan |
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| Institution: | (Nanhu College,Jiaxing University,Jiaxing Zhejiang 314001) |
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| Abstract: | Taking mountain climbing soft shell Jacket as the study subject,and based on the investigation of 109 respondents in outdoor climbing club and outdoor climbing network group,we collated and analyzed the data of the survey results,and finally got the results of consumer's choice tendency and satisfaction degree with structural parts,physiological and physical changes in consumer's mountaineering activities,and consumer's demand for the soft shell jacket,and discussed how to carry out the structural design of the soft shell jacket based on the survey results. |
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| Keywords: | soft shell jacket structural comfort questionnaire |
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