| 浅论城市品牌与企业品牌的协同效应 |
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| 引用本文： | 杜漪,张小梅.浅论城市品牌与企业品牌的协同效应[J].经济问题,2006(6):25-26. |
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| 作者姓名： | 杜漪 张小梅 |
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| 作者单位： | 兰州大学,管理学院,兰州,730000 |
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| 摘 要： | 城市品牌是21世纪城市建设、规划和发展的新概念、新理论、新动力。城市品牌与企业品牌相辅相成，城市品牌的提升离不开名牌企业的烘托，企业品牌离开了城市品牌的光环顿觉黯淡。对城市品牌与企业品牌协同效应的认知，有助于推动城市品牌和企业品牌的共同提升，以及城市与企业的和谐发展。
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| 关 键 词： | 城市品牌 企业品牌 协同效应 |
| 文章编号： | 1004-972X（2006）06-0025-02 |
| 收稿时间： | 2006-03-20 |
| 修稿时间： | 2006-03-20 |
A Study on the Coordination Effect between City Brand and Enterprise Brand |
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| Du Yi,Zhang Xiao-mei.A Study on the Coordination Effect between City Brand and Enterprise Brand[J].On Economic Problems,2006(6):25-26. |
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| Authors: | Du Yi Zhang Xiao-mei |
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| Institution: | School of Manegement, Lanzhou University, Lanzhou 730000,China |
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| Abstract: | The city brand is the new concept,new theory,new power of the urban constructions and development in 21st century.The city brand and the enterprise brand complement each other.The city brand need the enterprise brand.The enterprise brand need the city brand too.To cognize the city brand and the enterprise brand coordination effect,is helpful to promote the city brand and the enterprise brand value as well as the city and enterprise's harmonious development. |
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| Keywords: | city brand enterpries brand coordination effect |
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