| 商业关系中的感知风险、信任与控制 |
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| 引用本文： | 李雁晨,周庭锐,严兴全.商业关系中的感知风险、信任与控制[J].经济管理,2010(1). |
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| 作者姓名： | 李雁晨 周庭锐 严兴全 |
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| 作者单位： | 西南交通大学经济管理学院;中国人民大学商学院; |
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| 基金项目： | 国家自然科学基金项目“商业网络背景下的风险、风险态度与信任的建立及其跨文化研究”(70672022) |
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| 摘 要： | 本文提出了一个商业关系背景下感知风险、风险态度与信任的概念模型。从整体上来说,环境风险和关系风险同时影响信任的建立,但有着不同的机制;而信任影响决策者感知风险的效应是通过影响决策者的决策框架,即决策者加工、处理决策问题的方式来实现的。而信任同时通过影响决策者的决策框架,影响决策者的风险态度,进而影响信任建立的过程。
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| 关 键 词： | 信任 风险 风险态度 决策框架 |
Perceived Risk,Trust and Formal Control in Business Relationships |
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| LI Yan-chen,ZHOU Ting-rui,YAN Xing-quan.Perceived Risk,Trust and Formal Control in Business Relationships[J].Economic Management,2010(1). |
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| Authors: | LI Yan-chen ZHOU Ting-rui YAN Xing-quan |
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| Institution: | LI Yan-chen~1,ZHOU Ting-rui~2,YAN Xing-quan~1 (1.South West Jiaotong University,Chengdu,Sichuan,610081,China,2.Renmin University of China,Beijing,100872,China) |
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| Abstract: | A conceptual framework was proposed regarding the relationship among risk,risk attitude and trust in buyer-seller relationship contexts.Both environmental risk and relational risk influence the establishment of buyer -seller trust,but through different mechanism.Trust influence decision makers' perceived risk by the way of their coding and processing decision problems.Trust influence decision makers' problem framing and their risk attitude, and further more,the evolution of trust building. |
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| Keywords: | trust risk risk attitude problem framing |
| 本文献已被 CNKI 等数据库收录！ |
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