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Menu price presentation influences on consumer purchase behavior in restaurants |
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| Authors: | Sybil S Yang Sheryl E Kimes Mauro M Sessarego |
| Institution: | 1. Cornell University School of Hotel Administration, G77 Statler Hall, Ithaca, NY 14853-6902, USA;2. Cornell University School of Hotel Administration, 243 Statler Hall, Ithaca, NY 14853-6902, USA;3. Culinary Institute of America, 1946 Campus Drive, Hyde Park, NY 12538-1499, USA |
| Abstract: | |
| Keywords: | Menu design Price format Menu psychology Dollar sign Restaurant consumer behavior Price presentation |
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