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基于实物期权的延迟策略CODP投资决策分析研究
引用本文:罗建强. 基于实物期权的延迟策略CODP投资决策分析研究[J]. 上海管理科学, 2011, 33(4): 26-29
作者姓名:罗建强
作者单位:江苏大学工商管理学院,江苏镇江,212013
基金项目:教育部人文社会科学研究青年基金项目(10YJC630169);江苏大学高级专业人才科研启动基金项目(10JDG100).
摘    要:
制造企业实施延迟策略的目的是为了塑造柔性的竞争优势。以过程自由度和过程知识量为维度,分析了延迟策略实施过程中客户订单分离点(CODP)存在的可能性,针对延迟策略CODP定位的特点,利用实物期权的思想,划分了延迟策略实施过程中存在的期权种类,构建了基于延迟期权的CODP投资决策模型,研究结果为实施延迟策略的制造企业定制时机提供了理论指导。

关 键 词:延迟策略  客户订单分离点(CODP)  实物期权

Research on Investment Decision-making of CODP in Postponement Strategy Based on Real Option
Luo Jianqiang. Research on Investment Decision-making of CODP in Postponement Strategy Based on Real Option[J]. Shanghai Managent Science, 2011, 33(4): 26-29
Authors:Luo Jianqiang
Affiliation:Luo Jianqiang
Abstract:
The objective of Manufacture Company to implementing postponement strategy is to realize competitive advantage of flexibility. From process freedom and process knowledge for dimensions, the possibility exists of customer order decoupling point (CODP) in the process of postponement strategy implementation was analyzed. Based on the characteristics of the postponement strategy, the types of options were divided in the process of postponement strategy using the idea of real options. The investment decision model of CODP was built based on postponement option. The result of research about postponement strategy has provided theoretical guidance for Manufacture Company.
Keywords:postponement strategy  customer order decoupling point (CODP)  real option
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