| 欧盟在华标志性企业发展战略分析与启示 |
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| 引用本文： | 蒋诗,肖玲诺. 欧盟在华标志性企业发展战略分析与启示[J]. 北方经贸, 2007, 0(6): 29-30 |
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| 作者姓名： | 蒋诗 肖玲诺 |
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| 作者单位： | 哈尔滨工业大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | 近年来,欧盟企业在中国发展迅猛且势头强劲,本文主要从欧盟在华标志性企业出发,就两个方面对其进行了探讨:一方面是中国加入WTO后快速增长的国内市场给欧盟在华企业创造了巨大的商机;另一方面是欧盟企业成功地实施了本土化战略和并购战略。深入分析这两方面因素对国内政府和企业具有重要的意义。
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| 关 键 词： | 欧盟在华企业 本土化战略 并购战略 |
| 文章编号： | 1005-913X（2007）06-0029-02 |
| 收稿时间： | 2007-04-10 |
| 修稿时间： | 2007-04-10 |
ANALYSIS AND ENLIGHTENMENT OF THE DEVELOPMENTAL STRATEGY OF EUROPEAN MULTINATIONAL COMPANIES IN CHINA |
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| JIANG Shi,XIAO Ling-nuo. ANALYSIS AND ENLIGHTENMENT OF THE DEVELOPMENTAL STRATEGY OF EUROPEAN MULTINATIONAL COMPANIES IN CHINA[J]. Northern Economy and Trade, 2007, 0(6): 29-30 |
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| Authors: | JIANG Shi XIAO Ling-nuo |
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| Affiliation: | Harbin Institute of Technology, Harbin Heilongjiang 150001 |
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| Abstract: | In recent years, European multinationals have made rapid development rapid in China. This article analyses the main factors from two aspects: one is Chinese increased market, the other is the localization strategy and merge strategy of Eu- ropean multinational companies. It has significant meaning for Chinese government and companies to analyse the two factors. |
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| Keywords: | european multinational companies in China localization strategy merge strategy |
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