| 企业核心竞争力与市场竞争 |
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| 引用本文： | 袁俊. 企业核心竞争力与市场竞争[J]. 全球科技经济瞭望, 2009, 24(9): 60-65. DOI: 10.3772/j.issn.1009-8623.2009.09.010 |
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| 作者姓名： | 袁俊 |
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| 作者单位： | 中国航空工业集团公司,北京,100028 |
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| 摘 要： | 在经济全球化形势下,面对跨国公司大举进入及其竞争优势,企业必须要依靠核心竞争力参与市场竞争。本文综述企业核心竞争力的基本内涵和作用,探讨多元化经营发展战略的模式和技术创新与核心竞争力的关系,提出培育和提升企业核心竞争力的基本对策。
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| 关 键 词： | 市场竞争 核心竞争力 多元化经营 对策 |
Core Competency of the Corporation and Market Competition |
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| YUAN Jun. Core Competency of the Corporation and Market Competition[J]. , 2009, 24(9): 60-65. DOI: 10.3772/j.issn.1009-8623.2009.09.010 |
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| Authors: | YUAN Jun |
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| Affiliation: | YUAN Jun (Aviation Industry Corporation of China, Beijing 100028) |
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| Abstract: | Under the situation of economic globalization, facing some muhi-national corporations＇ access on a large scale, an enterprise have to participate in market competition based on its core competency . This article summarizes connotation and function of core competency of an enterprise, discusses development modes of multi-business strategy and the relationships between technical innovation and core competency and proposes basic countermeasures about how to cultivate and promote core competency of an enterprise. |
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| Keywords: | market competition core competency multi-business countermeasures |
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