品牌竞争力战略的全球化定位

本文分析了全球化条件下品牌竞争力发展的新趋势，以及我国品牌竞争力全球化矛盾的二元性，认为结症在于国家政策机制和企业战略机制的双重缺陷，继而初步提出我国品牌竞争力战略的的全球化定位：一是整合企业层面品牌竞争力实现其内涵式发展，二是整合产业，区域，国家层面品牌竞争力的实现其外延式发展。

Globalized Strategy Location of Brand Competitiveness

This paper mainly analyzes the new tendency of brand competitiveness under the circumstance of globalization, and of the globalized contradictions duality of brand competitiveness of china. We hold that due to the weakness of both national policy system and enterprising strategy mechanism. Therefore, we preliminarily put forward of the globalized strategy location of brand competitiveness including realizing intensional development of re-merged brand competitveness terraces in enterprising and extensional devlopment of re-merged brands competitiveness terraces in estate?district and country