Context Dependence and Aggregation in Disaggregate Choice Analysis |
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| Authors: | Swait Joffre Adamowicz Wiktor Hanemann Michael Diederich Adele Krosnick Jon Layton David Provencher William Schkade David Tourangeau Roger |
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| Affiliation: | (1) Advanis Inc. and University of Florida, USA;(2) University of Alberta, USA;(3) University of California at Berkeley, USA;(4) Universität Oldenburg, USA;(5) Ohio State University, USA;(6) University of Washington, USA;(7) Madison, USA;(8) University of Texas at Austin, USA;(9) University of Maryland, USA |
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| Abstract: | ![]()
There is an emerging consensus among disciplines dealing with human decision making that the context in which a decision is made is an important determinant of outcomes. This consensus has been slow in the making because much of what is known about context effects has evolved from a desire to demonstrate the untenability of certain common assumptions upon which tractable models of behavior have generally been built. This paper seeks to bring disparate disciplinary perspectives to bear on the relation between context and choice, to formulate (1) recommendations for improvements to the state-of-the-practice of Random Utility Models (RUMs) of choice behavior, and (2) a future research agenda to guide the further incorporation of context into these models of choice behavior. |
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| Keywords: | choice context random utility |
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