| 常德市县域特色农产品网络营销发展探讨 |
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| 引用本文： | 刘永建.常德市县域特色农产品网络营销发展探讨[J].科技和产业,2013(6):52-55. |
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| 作者姓名： | 刘永建 |
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| 作者单位： | 常德职业技术学院 经济与管理系， 湖南 常德 415000 |
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| 基金项目： | 常德职业技术学院2012—2013年度科学研究项目(ZY1223);湖南省教育厅2011—2013年度科学研究立项课题项目(11C0163) |
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| 摘 要： | 农产品开展网络营销可以扩大市场时空范围,加快产品的流通,提高农产品的竞争力。在分析常德市县域特色农产品实施网络营销意义的基础上,指出影响常德市县域特色农产品网络营销的因素,提出常德市县域特色农产品实施网络营销的基本思路和具体措施,从而促进常德市县域经济的可持续发展。
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| 关 键 词： | 网络营销 特色农产品 县域 常德市 |
Discussion on the Development of the County Characteristics of Agricultural Products Based on Network Marketing of Changde |
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| LIU Yong-jian.Discussion on the Development of the County Characteristics of Agricultural Products Based on Network Marketing of Changde[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2013(6):52-55. |
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| Authors: | LIU Yong-jian |
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| Institution: | LIU Yong-jian(Department of Economy and Management,Changde Vocational Technical College,Changde Hunan 415100,China) |
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| Abstract: | Agricultural products marketing network can expand the market scope, accelerate the circulation of products, improve the competitiveness of agricultural products.The paper analyzes the county Characteristics of agricultural products to implement the network marketing significance of ChangDe, and points out the influence of county changDe city of feature agricultural products of network marketing factors. Therefore, points out the basic ideas of the county Characteristics of agricultural products based on network marketing, puts forward specific measures from five aspects to develop agricultural industry in order to promote the sustainable development of the ChangDe city of county economy. |
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| Keywords: | network marketing characteristics of agricultural products county Changde city |
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