| 中国手机电视的运营模式策略探析 |
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| 引用本文： | 陈积银,竹琳.中国手机电视的运营模式策略探析[J].经济与管理,2008,22(9):44-48. |
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| 作者姓名： | 陈积银 竹琳 |
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| 作者单位： | 1. 西北师范大学,文学院,甘肃,兰州,730070
2. 中国传媒大学,电视与新闻学院,北京,100024 |
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| 摘 要： | 中国手机电视业务的出现，加剧了手机发挥效用的环境条件的复杂性。当前中国手机电视运营遇到的问题主要有政策管制缺位及政策支持不力、手机电视接收终端技术不成熟、受众享用成本高、手机电视服务市场缺乏成熟的合作模式、手机电视节目内容严重匮乏、公共手机电视缺位等。政府应对手机电视业务给予政策支持。政府发展公共手机电视，市场发展商业性手机电视，并从传输网络、电视内容、收费模式等方面提出手机电视运营模式的发展方向。
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| 关 键 词： | 手机电视 运营模式 公共手机电视 “大屏幕”手机电视 |
Business Model Strategy of Mobile TV in China |
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| Chen Jiyin,Zhu Lin.Business Model Strategy of Mobile TV in China[J].Economy and Management,2008,22(9):44-48. |
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| Authors: | Chen Jiyin Zhu Lin |
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| Abstract: | The mobile TV market in China are experiencing difficult position,which are absence of rules from government and inefficiency in policy,immaturity of receiving terminals,the high cost facing the audience,lack of the effective cooperation between different groups in TV service market,overemphasis on the market rather than public service one,and the shortage of abundant content shown on it.The government should give the policy support to the mobile TV operation.The government develops the public mobile TV and the market develops the commercial mobile TV. |
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| Keywords: | mobile TV strategic models public mobile TV sizable screen mobile TV |
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