| 新冠疫情对湘西州小微餐饮企业的影响及应对策略研究 |
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| 引用本文： | 唐娜.新冠疫情对湘西州小微餐饮企业的影响及应对策略研究[J].中小企业管理与科技,2021(6). |
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| 作者姓名： | 唐娜 |
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| 作者单位： | 吉首大学商学院 |
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| 基金项目： | 吉首大学校级人文社科课题(项目编号:20SKX09)。 |
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| 摘 要： | 2020年的疫情对整个餐饮业产生巨大冲击,餐饮企业面临营业额骤降问题,企业发展陷入困境,尤其是单体规模小、资金实力薄弱的小微企业。论文通过调查与分析湘西州小微餐饮企业的发展现状,针对其发展现状提出合理对策。
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| 关 键 词： | 新冠疫情 小微餐饮企业 湘西州 |
Research on the Impact of the COVID-19 Epidemic on Small and Micro Catering Enterprises in Xiangxi Prefecture and the Coping Strategies |
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| TANG Na.Research on the Impact of the COVID-19 Epidemic on Small and Micro Catering Enterprises in Xiangxi Prefecture and the Coping Strategies[J].Management & Technology of SME,2021(6). |
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| Authors: | TANG Na |
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| Institution: | (Business School,Jishou University,Jishou 416000,China) |
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| Abstract: | The epidemic in 2020 had a huge impact on the whole catering industry,and the catering enterprises were faced with the problem of plummeting turnover,and the development of enterprises was in a difficult situation,especially the small and micro enterprises with small single scale and weak capital strength.By investigating and analyzing the development status of small and micro catering enterprises in Xiangxi Prefecture,the paper proposes reasonable countermeasures for their development status. |
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| Keywords: | COVID-19 epidemic small and micro catering enterprises Xiangxi Prefecture |
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