“一带一路”环境下企业市场营销战略的创新策略途径分析

为了推动企业在当前市场环境下的发展,论文针对“一带一路”倡议下市场营销战略创新展开讨论。首先明确市场营销战略创新的基本方向,阐述当前在创新市场营销战略方面面临的问题,并且针对性地提出加强市场营销创新、结合企业实际创新市场营销方法、营销战略与互联网深入融合、创新市场营销观念这四点建议,最后总结“一带一路”环境下市场营销战略的实施效果,为今后企业参与国际市场竞争创造良好的条件。

Analysis of Innovation Strategy Approach of Enterprise Marketing Strategy Under"the Belt and Road"Environment

In order to promote the development of enterprises in the current market environment,the paper discusses the marketing strategy innovation under"the Belt and Road"strategy.This paper firstly clarifies the basic direction of the marketing strategy innovation,expounds the current problems in terms of innovative marketing strategy,puts forward four suggestions,such as strengthening the marketing innovation,combining the reality of enterprises to innovate marketing method,deeply integrating the marketing strategy and internet,innovating the marketing concept,and finally summarizes the implementation effect of marketing strategy under the environment of"the Belt and Road",creating good conditions for enterprises to participate in the international market competition in the future.